Case / Food

Ferrero

Ferrero Innovates sales force technology to ensure a better consumer experience.

WTM Tool, from MC1, supports the execution of the Perfect Store, with product quality and service that consolidate brand leadership and maximize the benefits to retailers and consumers, combining rich mobile applications and intelligence in the back office.

Scenario:

Fourth largest world producer of candies and chocolates and creator of 35 leading brands, Ferrero’s products have already consolidated the preference of their audience. 

The availability and display of items such as Nutella, Kinder or Tic Tac is, therefore, fundamental to guarantee the fulfillment of consumer expectation. With WTM, Ferrero optimized the profitability of the point of sale, and added to retail execution operations the same level of quality that marks its product..

More than speeding up data collection and ordering at the point of sale, the Win The Market (WTM) platform brings a model for evaluating the various factors that affect results, such as display, supply flow (to keep the product always fresh) ) and other actions to make life easier for consumers and increase store revenue.