WTM Trade Marketing
Solution for Perfect Store with
WTM for Trade offers easy access to strategic information and ideal conditions for intelligent communication that integrates all departments involved in the effort to offer gondolas prepared to meet consumer expectations and leverage sales volumes.
AGILITY AND EXCELLENCE IN PERFORMING THE PERFECT STORE!
Planogram: record the before and after the visit
Manage promoters team quickly and simply
✓ Define and monitor daily, weekly and monthly targets.
✓ Monitor visits in real time.
✓ Point of sale and field team audit.
✓ Promotion messages, alarms and data between promoters, salespeople and managers.
✓ Fast communication between field and BackOffice teams.
✓ Alarms and troubleshooting at the point of sale.
Visibility, dynamism and competitiveness
✓ Campaigns and field surveys.
✓ Identify opportunities and monitor the competition.
✓ Ensure strategic presence and display on the shelves.
✓ Performance indicators and scoring of Perfect Store.
KPIs, management reports and dashboards
✓ Customer visibility, research planning and planograms, route effectiveness and target monitoring.
✓ Monitor KPIs and store historic data.
Multiply sales opportunities integrating WTM for Sales and WTM Trade Marketing solutions in real time!
✓ Programmable and integrated artificial intelligence between trade marketing and sales teams.
✓ Digital assistant for real-time guidance.
✓ Analytical insights through mapping and managing opportunities at the POS.
✓ Opportunity management, inventory and action plan.
✓ Quick actions to avoid rupture.